Sergio Rossi chooses Stealth® Retail to manage its points of sale all over the world


Very well-known for their geometric patterns and bright colors, the Sergio Rossi shoes are the symbol of Luxury Made in Italy for the footwear sector, worn by the greatest celebrities of fashion and cinema. For seventy years the brand has been representing the mouthpiece of the Italian spirit and craftsmanship (suffice to say that the production of a single shoe requires 120 steps and the precious help of about 215 expert craftsmen). While safeguarding the tradition, the brand enhances technological innovation as an enabler of new business strategies.

Sergio Rossi decides to invest in the innovation offered by Stealth® solutions to optimize the management of the points of sale that today represent a fundamental fulcrum for guiding the final consumer in the creative and emotional universe of the brand. Supported for several years by Stealth® The Fashion Platform, with complete coverage of Production, Purchase, and Distribution processes, the company decides to expand the suite of haut-de-gamme products, choosing Stealth® Retail for the management of thee store operations, from the back office to the front-end functionality. The solution, natively integrated with Stealth® The Fashion Platform, will accompany Sergio Rossi in a worldwide project, supporting the brand in the international expansion of the Retail sector and allowing the implementation of omnichannel development strategies.

The project was launched last January, with the opening of the first store on March 15th, and a complete roll-out is expected in Europe and Asia by the end of the year.

"For us, it was necessary to convey the brand identity and our values not only through our products but also through the shopping experience in our stores.​ In this, the Stealth® Retail solution satisfied our needs, making the management processes of our stores linear and transparent, both in Italy and abroad, giving the company an increasingly international connotation", pointed out Alessio Gibin, IT Manager of Sergio Rossi.


A new success for Dedagroup Stealth which for over 30 years has accompanied the biggest fashion and luxury brands with its professionals on their journey of expansion and growth, promptly responding to the ever-changing needs of a dynamic, traditional and innovative market, like Fashion.