Covid-19 Pandemic hit the Fashion Industry especially hard. And as a sector that has been always
characterized by physical experiences, from stores to Fashion weeks, now has to
face a new normal. With shopping
shifting to digital channels and customers increasingly putting
pressure on brands, there is a higher need
to be more purpose-driven and sustainable.
The primary driver of this new normal continues to be technology: supporting fashion brands and retailers to embrace innovative strategies and projects. Decision-makers must take control over these new trends, focusing on omnichannel solutions, rethinking the in-store format, and putting an emphasis on sustainability along the entire supply chain.
In 2021, the Fashion Industry has the opportunity to seize this change — and the 2021 edition of Stealth Day will accompany you on this journey. Explore new tools and approaches to reshape the Fashion Industry at each step of product development and across the value chain with our webseries.
Co-Founder of Fashinnovation NYC