Dedagroup Stealth acquires the English Company Zedonk

Made in Italy and British technology merge to serve the Global Fashion Market


After over thirty years of experience and leadership in IT and Digital Solutions for the Fashion Industry, Dedagroup Stealth is thrilled to announce the acquisition of the English company Zedonk by F2IT Ltd, as confirmation of its international strategic plan to grow in the Global Fashion Market. Despite the challenging period, Dedagroup Stealth does not stop and, on the contrary, works harder to satisfy the hopes and expectations of each Customer. 

Nowadays, the most famous Fashion & Luxury brands have the possibility to manage with efficiency and flexibility the manufacturing and distribution processes involved in the Product life cycle, thanks to the innovative technology and best-in-class solutions provided by Stealth® the Fashion Platform. 

With Zedonk, the long expertise and know-how of Dedagroup Stealth will be put at the disposal of smaller Fashion companies, start-ups and emerging brands wishing to accelerate the digital transformation processes and promote their development at an international level. 


Zedonk, together with Stealth®, The Fashion Platform and Stealth®GO!, complete Dedagroup Stealth's offering for the Global Fashion Market.

"We have been looking for a solution that can also support designers, small brands and fashion startups in their growth path with a range of solutions that cover the core processes of fashion, from supply chain to sales, efficiently to plan and deal with internationalization", says Mimmo SolidaCEO of Dedagroup Stealth and he goes on: "This operation brings value to the market and at the same time supports our strategy of expansion both geographically and business, adding to our portfolio of products and consolidated experience on large brands, a Cloud solution that completes our design experience."

And this new partnership excites also Marcia Lazar, Co-founder of Zedonk who points out: "We join the big family of Dedagroup Stealth with great enthusiasm. For us, it is the ideal strategic partner to continue on our ambitious development path. We are truly satisfied with this global operation, which has the clear objective of bringing to the fashion sector an offer that can accompany any brand in every phase of its life, from the launch to the intermediate development phase up to maturity, supporting it in the definition of processes and strategies.” 

Marco Podini, Executive Chairman of Dedagroup, which owns Dedagroup Stealth, commented the acquisition as follows: "I am particularly pleased by the acquisition of Zedonk because our software, which has already contributed to the growth of many important creative brands in the world, can help other small fashion companies to develop rapidly. Our support is more vital than ever now that the market has changed so drastically for companies of all sizes, made even worse in the current crisis as whole countries shut down." He proudly went on: "The global fashion industry needs the right tools to capitalise on business opportunities without being overwhelmed at an organisational level. The tsunami moving from east to west, leaving behind lowered shutters and people locked indoors, will be followed by a second wave that will see everyone wanting to get back to normal. Agility, underpinned by robust digital technologies, will be the catalyst that defines business success and will fuel retail performance in markets as they reopen, starting from China. Dedagroup Stealth will be able to support brands from the very smallest up to the largest as they restart their plans for global expansion."

Our software has already contributed to the growth and expansion of many brands leader in the field of Fashion and Luxury all over the world and now we are proudly ready to serve a market share which needs the most efficient tools to establish and maintain its business solutions and strategies.
We are ready and passionate about starting this new ambitious challenge together with Zedonk.


Founded in London in 2007 by Marcia Lazar and Richard Davies, Zedonk supports over 650 companies and is trusted by 1,000+ brands and showrooms worldwide. Zedonk is the best solution for small and medium enterprises looking for an intuitive, scalable and at the same time accessible tool.

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